Coverart for item
The Resource 30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients, by Gail Z. Martin

30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients, by Gail Z. Martin

Label
30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients
Title
30 days to online PR & marketing success
Title remainder
the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients
Statement of responsibility
by Gail Z. Martin
Title variation
Thirty days to online PR & marketing success
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.M3289 2012
Literary form
non fiction
30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients, by Gail Z. Martin
Label
30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients, by Gail Z. Martin
Publication
Copyright
Note
Includes index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (pages 185-186) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Why most PR and marketing fails -- 2. The most powerful online PR and marketing tool: the business plan -- 3. Digging into the business plan for a PR and marketing payoff -- 4. Mining PR and marketing gems from the business plan -- 5. Creating a PR and marketing action plan -- 6. Finding your real story and true voice -- 7. Touches to transactions -- 8. The power of online PR -- 9. Effective PR and marketing in the age of Google -- 10. Writing the online press release -- 11. Great reasons not to target mass media (and where you can focus instead) -- 12. The magic of multi-media media releases and online ads -- 13. Keywords are king -- 14. Creating the magic media list for your topic -- 15. Your online press kit -- 16. Distributing your release online -- 17. The multiplyer magic of autoresponder marketing -- 18. Rule the "airwaves" with Internet radio and podcasts, virtual video, and Web TV -- 19. Rock the world with affiliate marketing -- 20. PR and marketing gold with professional and industry media -- 21. Social media and online PR and marketing -- 22. Online marketing and the "new" media revolution -- 23. The power of "local" online media -- 24. Online newsletters -- 25. Using teleseminars and webinars -- 26. Online events for speakers and authors -- 27. Basic e-commerce ties promotion to payoff -- 28. Hybrid online tools bring the pieces together -- 29. SEO basics for online PR and marketing -- 30. Where do I go from here?
Control code
ocn719427578
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=904-630-1994&isbn=9781601631800&upc=&oclc=%28Sirsi%29%20o719427578/LC.JPG
Dimensions
21 cm
http://library.link/vocab/discovery_link
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Extent
192 pages
Isbn
9781601631800
Lccn
2011036946
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o719427578
  • (OCoLC)719427578

Library Locations

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      30.328998 -81.657873
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