Coverart for item
The Resource BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick

BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick

Label
BrandDigital : simple ways top brands succeed in the digital world
Title
BrandDigital
Title remainder
simple ways top brands succeed in the digital world
Statement of responsibility
Allen P. Adamson ; foreword by David Kirkpatrick
Title variation
Brand digital
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Adamson, Allen P
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.A33 2008
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Internet marketing
Label
BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember
Control code
ocn226308104
Dimensions
25 cm
Edition
1st ed.
Extent
xiv, 274 pages
Isbn
9780230606043
Isbn Type
(hardcover)
Lccn
2008017390
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 947960
  • (Sirsi) o226308104
  • (OCoLC)226308104
Label
BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember
Control code
ocn226308104
Dimensions
25 cm
Edition
1st ed.
Extent
xiv, 274 pages
Isbn
9780230606043
Isbn Type
(hardcover)
Lccn
2008017390
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 947960
  • (Sirsi) o226308104
  • (OCoLC)226308104

Library Locations

    • Southeast RegionalBorrow it
      10599 Deerwood Park Blvd, Jacksonville, FL, 32256, US
      30.2489723 -81.5395619
    • West BranchBorrow it
      1425 Chaffee Rd S, Jacksonville, FL, 32221, US
      30.2943798 -81.84773849999999
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