Borrow it
Coverart for item
The Resource Habit : the 95% of behavior marketers ignore, Neale Martin

Habit : the 95% of behavior marketers ignore, Neale Martin

Work
Publication
Extent
xvi, 191 pages
Contents
  • 1. THE FORCE OF HABIT. How habits undermine marketing
  • New product failure
  • Loss of customers
  • Dissatisfaction with customer satisfaction
  • Why we're addicted to Bill Gates
  • Evolution and revolution
  • You are of two minds (at least)
  • The executive and habitual minds in action
  • You iDrive me crazy
  • Your customer's two minds
  • A Norman Door into the two minds of the customer
  • The Limbic System: where habits form and live
  • Peeking into human memory
  • The PFC: home to the executive mind
  • 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution
  • How the iPod killed the CD
  • Marketing from a habitual perspective
  • The failure of customer satisfaction
  • Becoming your customers' habit
  • Habit and marketing management
  • Habit and product design
  • Habits and product development
  • The Swiffer: designed to clean up
  • Product launch: creating mental models and building habits
  • Building habits
  • Price conscious
  • Channels of habituation
  • Positioning in the retail environment
  • Promoting habits
  • Advertising
  • Personal selling
  • Sales promotion
  • Public relations
  • Trust the brand
  • The physical brand
  • Marketing research
  • 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes
  • Behavioral thinking
  • Karen Pryor shapes a generation of trainers
  • Calling for reinforcements
  • A matter of timing
  • Conditioned reinforcers to the rescue
  • Talking to the habitual mind
  • Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use)
  • The four steps to behavioral marketing (context, training, reinforcement, cue)
  • Habit maintenance
  • Schedules of reinforcement
  • The force of habits: the double-edged sword
Isbn
9780131357952
Instance
Label
Habit : the 95% of behavior marketers ignore
Title
Habit
Title remainder
the 95% of behavior marketers ignore
Statement of responsibility
Neale Martin
Title variation
Behavior marketers ignore
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Martin, Neale
Dewey number
658.8/342
Index
index present
LC call number
HF5415.32
LC item number
.M375 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • Habit
  • Change (Psychology)
  • Marketing
  • Marketing
Label
Habit : the 95% of behavior marketers ignore, Neale Martin
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. THE FORCE OF HABIT. How habits undermine marketing -- New product failure -- Loss of customers -- Dissatisfaction with customer satisfaction -- Why we're addicted to Bill Gates -- Evolution and revolution -- You are of two minds (at least) -- The executive and habitual minds in action -- You iDrive me crazy -- Your customer's two minds -- A Norman Door into the two minds of the customer -- The Limbic System: where habits form and live -- Peeking into human memory -- The PFC: home to the executive mind -- 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution -- How the iPod killed the CD -- Marketing from a habitual perspective -- The failure of customer satisfaction -- Becoming your customers' habit -- Habit and marketing management -- Habit and product design -- Habits and product development -- The Swiffer: designed to clean up -- Product launch: creating mental models and building habits -- Building habits -- Price conscious -- Channels of habituation -- Positioning in the retail environment -- Promoting habits -- Advertising -- Personal selling -- Sales promotion -- Public relations -- Trust the brand -- The physical brand -- Marketing research -- 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes -- Behavioral thinking -- Karen Pryor shapes a generation of trainers -- Calling for reinforcements -- A matter of timing -- Conditioned reinforcers to the rescue -- Talking to the habitual mind -- Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use) -- The four steps to behavioral marketing (context, training, reinforcement, cue) -- Habit maintenance -- Schedules of reinforcement -- The force of habits: the double-edged sword
Control code
ocn212012188
Dimensions
24 cm
Extent
xvi, 191 pages
Isbn
9780131357952
Isbn Type
(hbk. : alk. paper)
Lccn
2008006576
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 975566
  • (Sirsi) o212012188
  • (OCoLC)212012188
Label
Habit : the 95% of behavior marketers ignore, Neale Martin
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. THE FORCE OF HABIT. How habits undermine marketing -- New product failure -- Loss of customers -- Dissatisfaction with customer satisfaction -- Why we're addicted to Bill Gates -- Evolution and revolution -- You are of two minds (at least) -- The executive and habitual minds in action -- You iDrive me crazy -- Your customer's two minds -- A Norman Door into the two minds of the customer -- The Limbic System: where habits form and live -- Peeking into human memory -- The PFC: home to the executive mind -- 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution -- How the iPod killed the CD -- Marketing from a habitual perspective -- The failure of customer satisfaction -- Becoming your customers' habit -- Habit and marketing management -- Habit and product design -- Habits and product development -- The Swiffer: designed to clean up -- Product launch: creating mental models and building habits -- Building habits -- Price conscious -- Channels of habituation -- Positioning in the retail environment -- Promoting habits -- Advertising -- Personal selling -- Sales promotion -- Public relations -- Trust the brand -- The physical brand -- Marketing research -- 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes -- Behavioral thinking -- Karen Pryor shapes a generation of trainers -- Calling for reinforcements -- A matter of timing -- Conditioned reinforcers to the rescue -- Talking to the habitual mind -- Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use) -- The four steps to behavioral marketing (context, training, reinforcement, cue) -- Habit maintenance -- Schedules of reinforcement -- The force of habits: the double-edged sword
Control code
ocn212012188
Dimensions
24 cm
Extent
xvi, 191 pages
Isbn
9780131357952
Isbn Type
(hbk. : alk. paper)
Lccn
2008006576
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 975566
  • (Sirsi) o212012188
  • (OCoLC)212012188

Subject

Library Locations

    • Southeast RegionalBorrow it
      10599 Deerwood Park Blvd, Jacksonville, FL, 32256, US
      30.2489723 -81.5395619
    • West BranchBorrow it
      1425 Chaffee Rd S, Jacksonville, FL, 32221, US
      30.2943798 -81.84773849999999

Library Links

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by Jacksonville Public Library. Additional terms may apply to data associated with third party namespaces.
Processing Feedback ...