Coverart for item
The Resource Habit : the 95% of behavior marketers ignore, Neale Martin

Habit : the 95% of behavior marketers ignore, Neale Martin

Label
Habit : the 95% of behavior marketers ignore
Title
Habit
Title remainder
the 95% of behavior marketers ignore
Statement of responsibility
Neale Martin
Title variation
Behavior marketers ignore
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Martin, Neale
Dewey number
658.8/342
Index
index present
LC call number
HF5415.32
LC item number
.M375 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • Habit
  • Change (Psychology)
  • Marketing
  • Marketing
Label
Habit : the 95% of behavior marketers ignore, Neale Martin
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. THE FORCE OF HABIT. How habits undermine marketing -- New product failure -- Loss of customers -- Dissatisfaction with customer satisfaction -- Why we're addicted to Bill Gates -- Evolution and revolution -- You are of two minds (at least) -- The executive and habitual minds in action -- You iDrive me crazy -- Your customer's two minds -- A Norman Door into the two minds of the customer -- The Limbic System: where habits form and live -- Peeking into human memory -- The PFC: home to the executive mind -- 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution -- How the iPod killed the CD -- Marketing from a habitual perspective -- The failure of customer satisfaction -- Becoming your customers' habit -- Habit and marketing management -- Habit and product design -- Habits and product development -- The Swiffer: designed to clean up -- Product launch: creating mental models and building habits -- Building habits -- Price conscious -- Channels of habituation -- Positioning in the retail environment -- Promoting habits -- Advertising -- Personal selling -- Sales promotion -- Public relations -- Trust the brand -- The physical brand -- Marketing research -- 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes -- Behavioral thinking -- Karen Pryor shapes a generation of trainers -- Calling for reinforcements -- A matter of timing -- Conditioned reinforcers to the rescue -- Talking to the habitual mind -- Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use) -- The four steps to behavioral marketing (context, training, reinforcement, cue) -- Habit maintenance -- Schedules of reinforcement -- The force of habits: the double-edged sword
Control code
ocn212012188
Dimensions
24 cm
Extent
xvi, 191 pages
Isbn
9780131357952
Isbn Type
(hbk. : alk. paper)
Lccn
2008006576
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 975566
  • (Sirsi) o212012188
  • (OCoLC)212012188
Label
Habit : the 95% of behavior marketers ignore, Neale Martin
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. THE FORCE OF HABIT. How habits undermine marketing -- New product failure -- Loss of customers -- Dissatisfaction with customer satisfaction -- Why we're addicted to Bill Gates -- Evolution and revolution -- You are of two minds (at least) -- The executive and habitual minds in action -- You iDrive me crazy -- Your customer's two minds -- A Norman Door into the two minds of the customer -- The Limbic System: where habits form and live -- Peeking into human memory -- The PFC: home to the executive mind -- 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution -- How the iPod killed the CD -- Marketing from a habitual perspective -- The failure of customer satisfaction -- Becoming your customers' habit -- Habit and marketing management -- Habit and product design -- Habits and product development -- The Swiffer: designed to clean up -- Product launch: creating mental models and building habits -- Building habits -- Price conscious -- Channels of habituation -- Positioning in the retail environment -- Promoting habits -- Advertising -- Personal selling -- Sales promotion -- Public relations -- Trust the brand -- The physical brand -- Marketing research -- 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes -- Behavioral thinking -- Karen Pryor shapes a generation of trainers -- Calling for reinforcements -- A matter of timing -- Conditioned reinforcers to the rescue -- Talking to the habitual mind -- Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use) -- The four steps to behavioral marketing (context, training, reinforcement, cue) -- Habit maintenance -- Schedules of reinforcement -- The force of habits: the double-edged sword
Control code
ocn212012188
Dimensions
24 cm
Extent
xvi, 191 pages
Isbn
9780131357952
Isbn Type
(hbk. : alk. paper)
Lccn
2008006576
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 975566
  • (Sirsi) o212012188
  • (OCoLC)212012188

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      30.2943798 -81.84773849999999
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