The Resource Habit : the 95% of behavior marketers ignore, Neale Martin
Habit : the 95% of behavior marketers ignore, Neale Martin
Resource Information
The item Habit : the 95% of behavior marketers ignore, Neale Martin represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Jacksonville Public Library.This item is available to borrow from 2 library branches.
Resource Information
The item Habit : the 95% of behavior marketers ignore, Neale Martin represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Jacksonville Public Library.
This item is available to borrow from 2 library branches.
- Language
- eng
- Extent
- xvi, 191 pages
- Contents
-
- 1. THE FORCE OF HABIT. How habits undermine marketing
- New product failure
- Loss of customers
- Dissatisfaction with customer satisfaction
- Why we're addicted to Bill Gates
- Evolution and revolution
- You are of two minds (at least)
- The executive and habitual minds in action
- You iDrive me crazy
- Your customer's two minds
- A Norman Door into the two minds of the customer
- The Limbic System: where habits form and live
- Peeking into human memory
- The PFC: home to the executive mind
- 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution
- How the iPod killed the CD
- Marketing from a habitual perspective
- The failure of customer satisfaction
- Becoming your customers' habit
- Habit and marketing management
- Habit and product design
- Habits and product development
- The Swiffer: designed to clean up
- Product launch: creating mental models and building habits
- Building habits
- Price conscious
- Channels of habituation
- Positioning in the retail environment
- Promoting habits
- Advertising
- Personal selling
- Sales promotion
- Public relations
- Trust the brand
- The physical brand
- Marketing research
- 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes
- Behavioral thinking
- Karen Pryor shapes a generation of trainers
- Calling for reinforcements
- A matter of timing
- Conditioned reinforcers to the rescue
- Talking to the habitual mind
- Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use)
- The four steps to behavioral marketing (context, training, reinforcement, cue)
- Habit maintenance
- Schedules of reinforcement
- The force of habits: the double-edged sword
- Isbn
- 9780131357952
- Label
- Habit : the 95% of behavior marketers ignore
- Title
- Habit
- Title remainder
- the 95% of behavior marketers ignore
- Statement of responsibility
- Neale Martin
- Title variation
- Behavior marketers ignore
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1957-
- http://library.link/vocab/creatorName
- Martin, Neale
- Dewey number
- 658.8/342
- Index
- index present
- LC call number
- HF5415.32
- LC item number
- .M375 2008
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Consumer behavior
- Habit
- Change (Psychology)
- Marketing
- Marketing
- Label
- Habit : the 95% of behavior marketers ignore, Neale Martin
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. THE FORCE OF HABIT. How habits undermine marketing -- New product failure -- Loss of customers -- Dissatisfaction with customer satisfaction -- Why we're addicted to Bill Gates -- Evolution and revolution -- You are of two minds (at least) -- The executive and habitual minds in action -- You iDrive me crazy -- Your customer's two minds -- A Norman Door into the two minds of the customer -- The Limbic System: where habits form and live -- Peeking into human memory -- The PFC: home to the executive mind -- 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution -- How the iPod killed the CD -- Marketing from a habitual perspective -- The failure of customer satisfaction -- Becoming your customers' habit -- Habit and marketing management -- Habit and product design -- Habits and product development -- The Swiffer: designed to clean up -- Product launch: creating mental models and building habits -- Building habits -- Price conscious -- Channels of habituation -- Positioning in the retail environment -- Promoting habits -- Advertising -- Personal selling -- Sales promotion -- Public relations -- Trust the brand -- The physical brand -- Marketing research -- 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes -- Behavioral thinking -- Karen Pryor shapes a generation of trainers -- Calling for reinforcements -- A matter of timing -- Conditioned reinforcers to the rescue -- Talking to the habitual mind -- Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use) -- The four steps to behavioral marketing (context, training, reinforcement, cue) -- Habit maintenance -- Schedules of reinforcement -- The force of habits: the double-edged sword
- Control code
- ocn212012188
- Dimensions
- 24 cm
- Extent
- xvi, 191 pages
- Isbn
- 9780131357952
- Isbn Type
- (hbk. : alk. paper)
- Lccn
- 2008006576
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- 975566
- (Sirsi) o212012188
- (OCoLC)212012188
- Label
- Habit : the 95% of behavior marketers ignore, Neale Martin
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. THE FORCE OF HABIT. How habits undermine marketing -- New product failure -- Loss of customers -- Dissatisfaction with customer satisfaction -- Why we're addicted to Bill Gates -- Evolution and revolution -- You are of two minds (at least) -- The executive and habitual minds in action -- You iDrive me crazy -- Your customer's two minds -- A Norman Door into the two minds of the customer -- The Limbic System: where habits form and live -- Peeking into human memory -- The PFC: home to the executive mind -- 2. HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution -- How the iPod killed the CD -- Marketing from a habitual perspective -- The failure of customer satisfaction -- Becoming your customers' habit -- Habit and marketing management -- Habit and product design -- Habits and product development -- The Swiffer: designed to clean up -- Product launch: creating mental models and building habits -- Building habits -- Price conscious -- Channels of habituation -- Positioning in the retail environment -- Promoting habits -- Advertising -- Personal selling -- Sales promotion -- Public relations -- Trust the brand -- The physical brand -- Marketing research -- 3. TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes -- Behavioral thinking -- Karen Pryor shapes a generation of trainers -- Calling for reinforcements -- A matter of timing -- Conditioned reinforcers to the rescue -- Talking to the habitual mind -- Behavioral marketing: becoming your customer's habit (thru discovery, purchase, and use) -- The four steps to behavioral marketing (context, training, reinforcement, cue) -- Habit maintenance -- Schedules of reinforcement -- The force of habits: the double-edged sword
- Control code
- ocn212012188
- Dimensions
- 24 cm
- Extent
- xvi, 191 pages
- Isbn
- 9780131357952
- Isbn Type
- (hbk. : alk. paper)
- Lccn
- 2008006576
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- 975566
- (Sirsi) o212012188
- (OCoLC)212012188
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.jaxpubliclibrary.org/portal/Habit--the-95%25-of-behavior-marketers-ignore/IeAw7SRIW1o/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.jaxpubliclibrary.org/portal/Habit--the-95%25-of-behavior-marketers-ignore/IeAw7SRIW1o/">Habit : the 95% of behavior marketers ignore, Neale Martin</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.jaxpubliclibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.jaxpubliclibrary.org/">Jacksonville Public Library</a></span></span></span></span></div>