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The Resource Hello, my name is awesome : how to create brand names that stick, Alexandra Watkins

Hello, my name is awesome : how to create brand names that stick, Alexandra Watkins

Label
Hello, my name is awesome : how to create brand names that stick
Title
Hello, my name is awesome
Title remainder
how to create brand names that stick
Statement of responsibility
Alexandra Watkins
Creator
Subject
Language
eng
Summary
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Watkins, Alexandra
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.W38 2014
Literary form
non fiction
Series statement
BK business book
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • BUSINESS & ECONOMICS / General
Label
Hello, my name is awesome : how to create brand names that stick, Alexandra Watkins
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
SMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons
Control code
ocn869265165
Dimensions
22 cm.
Extent
x, 98 pages
Isbn
9781626561861
Isbn Type
(paperback)
Lccn
2014018994
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1162503
  • (Sirsi) o869265165
  • (OCoLC)869265165
Label
Hello, my name is awesome : how to create brand names that stick, Alexandra Watkins
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
SMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons
Control code
ocn869265165
Dimensions
22 cm.
Extent
x, 98 pages
Isbn
9781626561861
Isbn Type
(paperback)
Lccn
2014018994
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1162503
  • (Sirsi) o869265165
  • (OCoLC)869265165

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