Coverart for item
The Resource How to measure anything : finding the value of intangibles in business, Douglas W. Hubbard

How to measure anything : finding the value of intangibles in business, Douglas W. Hubbard

Label
How to measure anything : finding the value of intangibles in business
Title
How to measure anything
Title remainder
finding the value of intangibles in business
Statement of responsibility
Douglas W. Hubbard
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Hubbard, Douglas W.
Dewey number
657/.7
Illustrations
illustrations
Index
index present
LC call number
HF5681.I55
LC item number
H83 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Intangible property
Label
How to measure anything : finding the value of intangibles in business, Douglas W. Hubbard
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. the measurement solution exists : The challenge of intangibles : The alleged intangibles ; Yes, I mean anything ; The proposal: it's about decisions ; A "power tools" approach to measurement ; A guide to the rest of the book -- An intuitive measurement habit: Eratosthenes, Enrico, and Emily : How an ancient Greek measured the size of the earth ; Estimating: be like Fermi ; Experiments: not just for adults ; Notes on what to learn from Eratosthenes, Enrico, and Emily -- The illusion of intangibles: why immeasurables aren't : The concept of measurement ; The object of measurement ; The methods of measurement ; Economic objections to measurement ; The broader objection to the usefulness of "statistics" ; Ethical objections to measurement ; Reversing old assumptions -- Part II. Before you measure : Clarifying the measurement problem : Toward a universal approach to measurement ; The unexpected challenge of defining a decision ; If you understand it, you can model it ; Getting the language right: what "uncertainty" and "risk" really mean ; An example of a clarified decision -- Calibrated estimates: how much do you know now? : Calibration exercise ; Calibration trick: bet money (or even just pretend to) ; Further improvements on calibration ; Conceptual obstacles to calibration ; The effects of calibration training -- Quantifying risk through modeling : How not to quantify risk ; Real risk analysis: the Monte Carlo ; An example of the Monte Carlo method and risk ; Tools and other resources for Monte Carlo simulations ; The risk paradox and the need for better risk analysis -- Quantifying the value of information : The chance of being wrong and the cost of being wrong: expected opportunity loss ; The value of information for ranges ; Beyond yes/no: decisions on a continuum ; The imperfect world: the value of partial uncertainty reduction ; The epiphany equation: how the value of information changes everything ; Summarizing uncertainty, risk, and information value: the pre-measurements -- Part III. Measurement methods : The transition: from what to measure to how to measure : Tools of observation: introduction to the instrument of measurement ; Decomposition ; Secondary research: assuming you weren't the first to measure it ; The basic methods of observation: if one doesn't work, try the next ; Measure just enough ; Consider the error ; Choose and design the instrument -- Sampling reality: how observing some things tells us about all things : Building an intuition for ransom sampling: the jelly bean example ; A little about little samples: a beer brewer's approach ; Are small samples really "statistically significant"? ; When outliers matter most ; The easiest sample statistics ever ; A biased sample of sampling methods ; Experiment ; Seeing relationships in the data: an introduction to regression modeling -- Bayes: adding to what you know now : The basics and Bayes ; Using your natural Bayesian instinct ; Heterogeneous benchmarking: a "brand damage" application ; Bayesian inversion for ranges: an overview ; The lessons of Bayes -- Part IV. Beyond the basics : Preference and attitudes: the softer side of measurement : Observing opinions, values, and the pursuit of happiness ; A willingness to pay: measuring value via trade-offs ; Putting it all on the line: quantifying risk tolerance ; Quantifying subjective trade-offs: dealing with multiple conflicting preferences ; Keeping the big picture in mind: profit maximization versus purely subjective trade-offs -- The ultimate measurement instrument: human judges : Homo absurdus: the weird reasons behind our decisions ; Getting organized: a performance evaluation example ; Surprisingly simple linear models ; How to standardize any evaluation: Rasch models ; Removing human inconsistency: the Lens model ; Panacea or placebo?: Questionable methods of measurement ; Comparing the methods ; Example: a scientist measures the performance of a decision model -- New measurement instruments for management : The twenty-first-century tracker: keeping tabs with technology ; Measuring the world: the Internet as an instrument ; Prediction markets: a dynamic aggregation of opinions -- A universal measurement method: applied information economics : Bringing the pieces together ; Case: the value of the system that monitors your drinking water ; Case: forecasting fuel for the Marine Corps ; Case: measuring the value of ACORD Standards ; Ideas for getting started: a few final examples ; Summarizing the philosophy -- Appendix: Calibration tests (and their answers)
Control code
ocn863801712
Dimensions
24 cm
Edition
Third edition.
Extent
xxi, 410 pages
Isbn
9781118539279
Lccn
2013044540
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1229049
  • (Sirsi) o863801712
  • (OCoLC)863801712
Label
How to measure anything : finding the value of intangibles in business, Douglas W. Hubbard
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. the measurement solution exists : The challenge of intangibles : The alleged intangibles ; Yes, I mean anything ; The proposal: it's about decisions ; A "power tools" approach to measurement ; A guide to the rest of the book -- An intuitive measurement habit: Eratosthenes, Enrico, and Emily : How an ancient Greek measured the size of the earth ; Estimating: be like Fermi ; Experiments: not just for adults ; Notes on what to learn from Eratosthenes, Enrico, and Emily -- The illusion of intangibles: why immeasurables aren't : The concept of measurement ; The object of measurement ; The methods of measurement ; Economic objections to measurement ; The broader objection to the usefulness of "statistics" ; Ethical objections to measurement ; Reversing old assumptions -- Part II. Before you measure : Clarifying the measurement problem : Toward a universal approach to measurement ; The unexpected challenge of defining a decision ; If you understand it, you can model it ; Getting the language right: what "uncertainty" and "risk" really mean ; An example of a clarified decision -- Calibrated estimates: how much do you know now? : Calibration exercise ; Calibration trick: bet money (or even just pretend to) ; Further improvements on calibration ; Conceptual obstacles to calibration ; The effects of calibration training -- Quantifying risk through modeling : How not to quantify risk ; Real risk analysis: the Monte Carlo ; An example of the Monte Carlo method and risk ; Tools and other resources for Monte Carlo simulations ; The risk paradox and the need for better risk analysis -- Quantifying the value of information : The chance of being wrong and the cost of being wrong: expected opportunity loss ; The value of information for ranges ; Beyond yes/no: decisions on a continuum ; The imperfect world: the value of partial uncertainty reduction ; The epiphany equation: how the value of information changes everything ; Summarizing uncertainty, risk, and information value: the pre-measurements -- Part III. Measurement methods : The transition: from what to measure to how to measure : Tools of observation: introduction to the instrument of measurement ; Decomposition ; Secondary research: assuming you weren't the first to measure it ; The basic methods of observation: if one doesn't work, try the next ; Measure just enough ; Consider the error ; Choose and design the instrument -- Sampling reality: how observing some things tells us about all things : Building an intuition for ransom sampling: the jelly bean example ; A little about little samples: a beer brewer's approach ; Are small samples really "statistically significant"? ; When outliers matter most ; The easiest sample statistics ever ; A biased sample of sampling methods ; Experiment ; Seeing relationships in the data: an introduction to regression modeling -- Bayes: adding to what you know now : The basics and Bayes ; Using your natural Bayesian instinct ; Heterogeneous benchmarking: a "brand damage" application ; Bayesian inversion for ranges: an overview ; The lessons of Bayes -- Part IV. Beyond the basics : Preference and attitudes: the softer side of measurement : Observing opinions, values, and the pursuit of happiness ; A willingness to pay: measuring value via trade-offs ; Putting it all on the line: quantifying risk tolerance ; Quantifying subjective trade-offs: dealing with multiple conflicting preferences ; Keeping the big picture in mind: profit maximization versus purely subjective trade-offs -- The ultimate measurement instrument: human judges : Homo absurdus: the weird reasons behind our decisions ; Getting organized: a performance evaluation example ; Surprisingly simple linear models ; How to standardize any evaluation: Rasch models ; Removing human inconsistency: the Lens model ; Panacea or placebo?: Questionable methods of measurement ; Comparing the methods ; Example: a scientist measures the performance of a decision model -- New measurement instruments for management : The twenty-first-century tracker: keeping tabs with technology ; Measuring the world: the Internet as an instrument ; Prediction markets: a dynamic aggregation of opinions -- A universal measurement method: applied information economics : Bringing the pieces together ; Case: the value of the system that monitors your drinking water ; Case: forecasting fuel for the Marine Corps ; Case: measuring the value of ACORD Standards ; Ideas for getting started: a few final examples ; Summarizing the philosophy -- Appendix: Calibration tests (and their answers)
Control code
ocn863801712
Dimensions
24 cm
Edition
Third edition.
Extent
xxi, 410 pages
Isbn
9781118539279
Lccn
2013044540
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1229049
  • (Sirsi) o863801712
  • (OCoLC)863801712

Library Locations

    • Jacksonville Public Library MainBorrow it
      303 North Laura Street, Jacksonville, FL, 32202, US
      30.328998 -81.657873
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