Coverart for item
The Resource Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live, John Gerzema, Michael D'Antonio ; foreword by Philip Kotler

Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live, John Gerzema, Michael D'Antonio ; foreword by Philip Kotler

Label
Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live
Title
Spend shift
Title remainder
how the post-crisis values revolution is changing the way we buy, sell, and live
Statement of responsibility
John Gerzema, Michael D'Antonio ; foreword by Philip Kotler
Creator
Contributor
Subject
Language
eng
Summary
"Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values. Shows how post-crisis consumer expectations and behaviors will drive business decisions. Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer. Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Gerzema, John
Dewey number
306.30973
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
D'Antonio, Michael
http://library.link/vocab/subjectName
  • Consumption (Economics)
  • Consumers
  • Cost and standard of living
  • Recessions
  • United States
Label
Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live, John Gerzema, Michael D'Antonio ; foreword by Philip Kotler
Link
http://catalogimages.wiley.com/images/db/jimages/9780470874431.jpg
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn607989067
Dimensions
24 cm
Edition
1st ed.
Extent
xxxii, 256 pages
Isbn
9780470874431
Isbn Type
(hardback)
Lccn
2010026648
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1029610
  • (Sirsi) o607989067
  • (OCoLC)607989067
Label
Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live, John Gerzema, Michael D'Antonio ; foreword by Philip Kotler
Link
http://catalogimages.wiley.com/images/db/jimages/9780470874431.jpg
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn607989067
Dimensions
24 cm
Edition
1st ed.
Extent
xxxii, 256 pages
Isbn
9780470874431
Isbn Type
(hardback)
Lccn
2010026648
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1029610
  • (Sirsi) o607989067
  • (OCoLC)607989067

Library Locations

    • Jacksonville Public Library MainBorrow it
      303 North Laura Street, Jacksonville, FL, 32202, US
      30.328998 -81.657873
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