Coverart for item
The Resource The fall of advertising and the rise of PR, Al Ries and Laura Ries

The fall of advertising and the rise of PR, Al Ries and Laura Ries

Label
The fall of advertising and the rise of PR
Title
The fall of advertising and the rise of PR
Statement of responsibility
Al Ries and Laura Ries
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Ries, Al
Dewey number
659
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.R642 2002
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Ries, Laura
http://library.link/vocab/subjectName
  • Advertising
  • Brand name products
  • Public relations
Label
The fall of advertising and the rise of PR, Al Ries and Laura Ries
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm49312449
Dimensions
22 cm
Edition
1st ed.
Extent
xxi, 295 pages
Isbn
9780060081980
Lccn
2002023294
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 441580
  • (Sirsi) o49312449
  • (Sirsi) ADP-3233
Label
The fall of advertising and the rise of PR, Al Ries and Laura Ries
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm49312449
Dimensions
22 cm
Edition
1st ed.
Extent
xxi, 295 pages
Isbn
9780060081980
Lccn
2002023294
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 441580
  • (Sirsi) o49312449
  • (Sirsi) ADP-3233

Library Locations

    • Jacksonville Public Library MainBorrow it
      303 North Laura Street, Jacksonville, FL, 32202, US
      30.328998 -81.657873
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