Advertising, Jen Green
Type
Label
Advertising, Jen Green
Language
eng
Bibliography note
Includes bibliographical references, webliography and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Advertising
Nature of contents
bibliography
Oclc number
956923551
Responsibility statement
Jen Green
Series statement
Ethical debates
Summary
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century. Ages 13+
Target audience
juvenile