Aaker on branding, 20 principles that drive success, David Aaker
Type
Label
Aaker on branding, 20 principles that drive success, David Aaker
Language
eng
Bibliography note
Includes bibliographical references (pages 194-198) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Aaker on branding
Nature of contents
bibliography
Oclc number
884924268
Responsibility statement
David Aaker
Sub title
20 principles that drive success
Table Of Contents
Part I, Recognize that brands are assets -- Part II, Have a compelling brand vision -- Part III, Bring the brand to life -- Part IV, Maintain Relevance -- Part V, Manage your brand portfolio -- Epilogue: Ten brand challenges
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Twenty principles that drive success
Classification
Creator
Content
Author
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Outgoing Resources
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