Bibliograph

The design of business, why design thinking is the next competitive advantage, Roger Martin

Type

Label

The design of business, why design thinking is the next competitive advantage, Roger Martin

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The design of business

Nature of contents

bibliography

Oclc number

317453357

Responsibility statement

Roger Martin

Sub title

why design thinking is the next competitive advantage

Table Of Contents

The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker

Classification