Bibliograph

Brewing up a business, adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery, Sam Calagione

Type

Label

Brewing up a business, adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery, Sam Calagione

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Brewing up a business

Oclc number

57506569

Responsibility statement

Sam Calagione

Sub title

adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery

Table Of Contents

The unconventional beginnings of an entrepreneur -- Business from the inside out -- Keeping your balance -- Creating a business offering -- Crafting a brand in a cookie-cutter world -- Marketing on a small business budget -- Publicity stunts (are poorly named) -- Stalking the killer app -- Selling distinction, specialization, and variety -- Cash is king (well, sort of) -- Leadership -- Effectively managing employees -- Working towards irrelevance -- To small business success

Classification

Creator