Bibliograph

Playing to win, how strategy really works, A.G. Lafley and Roger L. Martin

Type

Label

Playing to win, how strategy really works, A.G. Lafley and Roger L. Martin

Language

eng

Bibliography note

Includes bibliographical references (pages [239]-243 and index

Illustrations

chartsillustrations

Index

index present

Literary Form

non fiction

Main title

Playing to win

Nature of contents

bibliography

Oclc number

778420958

Responsibility statement

A.G. Lafley and Roger L. Martin

Sub title

how strategy really works

Summary

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In this book, two well-known business thinkers get to the heart of strategy -- explaining what it's for, how to think about it, why you need it, and how to get it done

Table Of Contents

Introduction : how strategy really works -- Strategy is choice -- What is winning -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning

Classification