Encyclopedia of major marketing campaigns, Thomas Riggs, editor
Type
Label
Encyclopedia of major marketing campaigns, Thomas Riggs, editor
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Encyclopedia of major marketing campaigns
Medium
electronic resource
Nature of contents
bibliographydictionariesencyclopedias
Oclc number
255641636
Responsibility statement
Thomas Riggs, editor
Series statement
Gale virtual reference library
Summary
An annual publication that profiles important marketing campaigns of the 20th century
Contributor
Subject
Content
Mapped to
Incoming Resources
- Has instance3
Outgoing Resources
- Contributor2
- Subject4
- Content1
- Mapped to1