Incoming Resources
- Buzzmarketing, get people to talk about your stuff, Mark Hughes
- Getting publicity, Tana Fletcher, Julia Rockler
- Where's my fifteen minutes?, get your company, your cause, or yourself the recognition you deserve, Howard Bragman with Michael Levin
- How to be your own publicist, everything you need to know to act like a PR pro, Jessica Hatchigan
- Rethinking reputation, how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley