Bibliograph

Rethinking reputation, how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley

Type

Label

Rethinking reputation, how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley

Language

eng

Bibliography note

Includes bibliographical references (pages [227]-230) and index

Index

index present

Literary Form

non fiction

Main title

Rethinking reputation

Nature of contents

bibliography

Oclc number

760974739

Responsibility statement

Fraser P. Seitel, John Doorley

Sub title

how PR trumps marketing and advertising in the new media world

Table Of Contents

The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road--just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation

Classification